Margin Optimization

Increasing profitablility through merchandising and inventory strategy

context

Brand:
Myth Carver (Music & E-Commerce)
Category:
Revenue Operations
Role:
Merchandise Strategy, Inventory Planning, Margin Optimization
Channels:
Website, Live Storefront, YouTube, Facebook, Instagram, TikTok, E-mail
Timeline:
2025
Impact

Improved merchandise unit economics through pricing and merchandising optimization, procurement planning, and inventory lifecycle management across physical and digital channels. Structured product assortment and bundle strategy to increase revenue per transaction while coordinating production volumes to reduce unit cost exposure of key SKUs. Integrated sales data into inventory allocation decisions, strengthening margins and profitability performance.


+16pt

Apparel Margin Expansion

+13pt

Vinyl Margin Expansion

+82%

AOV

+52%

Items/Order