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Tom Reyes

Marketing & operations

Engineering growth

Through

Creative operations

$400k+

Revenue Driven

1.5m+

Views Generated

119k+

Followers Gained

2.9x

Conversion Lift

21

Global Markets Served

$400k

Revenue Driven

1.5m+

Views Generated

119k+

Followers Gained

2.9x

Conversion Lift

21

Global Markets Served

$400k

Revenue Driven

1.5m+

Views Generated

119k+

Followers Gained

2.9x

Conversion Lift

21

Global Markets Served

$400k

Revenue Driven

Case Studies

Demonstrating alignment of marketing strategy, operational execution, and revenue performance
Commercial Diagnostic & Growth Strategy
E-Commerce Optimization
Cross-Channel Campaign Execution
Margin Optimization

About Me

I'm a growth strategist and operator with a track record spanning business development, commercial strategy, and operational execution.

For nearly a decade, I built and managed businesses in the music industry, developing brands, launching products, and establishing the marketing, e-commerce, and operational infrastructure to support their growth. This experience gave me firsthand insight into the commercial and operational challenges of building businesses from the ground up, scaling revenue, and managing day-to-day execution.

My consulting work focuses on helping businesses make strategic decisions about performance, investment, and growth. I bring a holistic perspective to complex business challenges, delivering evidence-based strategies and practical paths to execution.

CORE COMPETENCIES

    Digital Marketing & Campaigns

    • Cross-Channel Campaign Execution
    • Paid & Organic Media Coordination
    • Social Media Strategy
    • Performance Analytics

    Commerce & Revenue Systems

    • DTC E-Commerce Management
    • Conversion Rate Optimization
    • Product Merchandising Strategy
    • Inventory & Demand Planning
    • Order Processing & Fulfillment

    Analytics & Operations

    • Data-Driven Decision Making
    • Revenue & Unit Economics Analysis
    • Iterative Process Optimization

    Tools

    • Google Ads
    • Google Analytics (GA4)
    • Meta Business Suite (Ads Manager)
    • HootSuite
    • PhotoShop
    • CapCut