E-Commerce Optimization

Transformed a passive storefront into a scalable direct-to-consumer channel through conversion funnel optimization, UX redesign, and revenue-aligned social marketing. Led sales event planning and product assortment strategy to activate inventory through coordinated promotional initiatives, including product releases and seasonal campaigns. Concurrently optimized fulfillment operations, increasing processing capacity and control shipping costs, demonstrating end-to-end ownership of digital commerce performance from demand generation through delivery execution.